Spotlight on Rainbow Bridge Jewelers, a Handmade Jewelry and Accessories Store at 721 Sutter Street


We're pleased to include Rainbow Bridge Jewelers in our Business Spotlight Series.

We're spotlighting long-time favorites, new arrivals, and hidden gems alike. We encourage you to share these local stories and visit with merchants to get to know them firsthand.

We connected with Dorothy Cormack to learn more about Rainbow Bridge Jewelers at 721 Sutter Street, Suite C and their upcoming 40th Anniversary Celebration on August 17th.

What is Rainbow Bridge Jewelers, how would you describe it to a friend?

Rainbow Bridge Jewelers is a showplace for handmade jewelry and accessories that have artistic merit as a common thread. We have a wide variety, so there's always something special for every taste, for women and men.

Jim Kelly has been creating his distinctive designs since 1978 when he first opened the doors. His pieces are available only at Rainbow Bridge Jewelers.

We're currently showing work from about 35 different artists. Some of the notable designers you'll find at Rainbow Bridge Jewelers include Holly Yashi, Firefly, Tabra, Coeur de Lion, and Italgem

Why did you start the business? What do you hope to accomplish?

Jim Kelly started this business to sell his own art in the form of jewelry to support himself and his family.

In 1981 Dorothy Cormack came to RBJ to grow the business by including more designers and expanding the business concept to include more art and art-related products.

What's something you wish people knew about your business?

There is something unique at Rainbow Bridge Jewelers for every budget. We also have men’s jewelry. Customers can shop 24/7 on our website.

What is a common question you get or what is your most popular product or service?

The most common question we get is "where do you find so many beautiful pieces?"

The answer: In addition to our own creations, some we find close to home and some we find on our world travels.

What's the biggest compliment you've received?

“I love everything in here!"

Are you involved with or do you support any local nonprofits, community organizations or causes? 

We support many non-profits with donations, too numerous to name them all.

The Sutter Street Theatre is dear to our hearts and the recipient of a gift from us for each of their new show. We donate at least one item per month for their raffle prize.

Why did you choose to be in the Historic District?

The Historic District is our home. We love being able to walk to work at Rainbow Bridge Jewelers, and to all the great restaurants and special events. Lake Natoma is our front yard!

And with our art, graphics, and photo studio for our website located in our house, we really are living our dream.

Are you a member of the chamber or any other networking organizations?

Yes, we are members of the Folsom Chamber of Commerce as well as our local Historic District Business group.

Do you have any upcoming events, specials or new products/services that people should know about?

We're celebrating our 40th anniversary in business this August 2018 and will be having a Anniversary Celebration on August 17.

We'll host an hors d'oeuvres and champagne reception featuring 40 gift bags for 40 lucky customers, music by Dr. Placebo, and a 40 hour long anniversary sale (August 17-19)!

Most Friday nights, we present our house blues band, Dr. Placebo and the Staph. Now, how many jewelry stores do you know with a house band?

During the summer months they play on Sutter Street across the street from Rainbow Bridge Jewelers. Jim Kelly on lead guitar and vocals, Hugh Gorman on keyboard, vocals and percussion, Tim Rood on guitar and vocals, Gene Peshette on harmonica and vocals, and Michael Cooknick on bass and vocals!


Want to browse merchants in the Historic District?

Click over to Find It In Historic Folsom


Brian Ostrovsky is CEO of Folsom-based startup Locable and excited to be working with the Historic District to share stories that make Folsom unique, and pretty much all-things-local.